Menu per lo spot Elica

Menu per lo spot Elica

Sambonet cookwarepot protagonist of the prestigious Y&R TV Commercial


Tags: Advertising

Elica, renowned leader in extractor hoods manufacturing, chosen Sambonet Menu for its "Upside Down" advertising campaign.

In the commercial, a series of objects are made to float around the air until they end up in a completely new and unexpected upsidedown position all because of the power of the NikolaTesla extractor induction hob - winner of the ADI Compasso d’Oro in June 2018. The commercial ends with a close-up of the Menu pot, selected for its elegant and timeless design.


The campaign, created by the prestigious agency Young & Rubicam, was supported by massive multi-channel press and digital communication.



At Sambonet we believe in style, in quality and in the beauty of our cutlery. Each Sambonet item, cutlery or hollow ware, is a unique project, built on history, research, development, and, just like a work of art, on originality. Made with distinguished artisan care, quality of materials, latest generation production techniques and secrets passed down from the company’s silversmith tradition, today the collections including knives, forks, spoons and many more cutlery items represent the perfect combination of Italian excellence, craftsmanship and good taste.