Menu per lo spot Elica

Menu per lo spot Elica

Sambonet cookwarepot protagonist of the prestigious Y&R TV Commercial

03/09/2018

Tags: Advertising

Elica, renowned leader in extractor hoods manufacturing, chosen Sambonet Menu for its "Upside Down" advertising campaign.


In the commercial, a series of objects are made to float around the air until they end up in a completely new and unexpected upsidedown position all because of the power of the NikolaTesla extractor induction hob - winner of the ADI Compasso d’Oro in June 2018. The commercial ends with a close-up of the Menu pot, selected for its elegant and timeless design.

 

The campaign, created by the prestigious agency Young & Rubicam, was supported by massive multi-channel press and digital communication.

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