Menu per lo spot Elica

Menu per lo spot Elica

Sambonet cookwarepot protagonist of the prestigious Y&R TV Commercial


Tags: Advertising

Elica, renowned leader in extractor hoods manufacturing, chosen Sambonet Menu for its "Upside Down" advertising campaign.

In the commercial, a series of objects are made to float around the air until they end up in a completely new and unexpected upsidedown position all because of the power of the NikolaTesla extractor induction hob - winner of the ADI Compasso d’Oro in June 2018. The commercial ends with a close-up of the Menu pot, selected for its elegant and timeless design.


The campaign, created by the prestigious agency Young & Rubicam, was supported by massive multi-channel press and digital communication.