Choose to be unique

Choose to be unique

The new Sambonet online campaign


Emotions and uniqueness are the focus of the new communications campaign “Choose to be unique”.

A storytelling to illustrate the importance of one’s own personality to consumers and how, behind each experience, there is always a choice, a detail, a sign that makes it one of a kind.

This value gives rise to a story that involves the viewer and invites to seek uniqueness even in everyday objects, starting with setting the table with Tailor Made cutlery.

Five stories, five exciting and engaging moments in which the choice to be unique is the protagonist



At Sambonet we believe in style, in quality and in the beauty of our cutlery. Each Sambonet item, cutlery or hollow ware, is a unique project, built on history, research, development, and, just like a work of art, on originality. Made with distinguished artisan care, quality of materials, latest generation production techniques and secrets passed down from the company’s silversmith tradition, today the collections including knives, forks, spoons and many more cutlery items represent the perfect combination of Italian excellence, craftsmanship and good taste.