Alveare on tour

Alveare on tour

Sambonet partner of the tour in food world


Tags: Advertising

Bringing on ‘tour’ the short chain, sharing food passion, connecting farmers and consumers. But also spread the evolution of customs and local traditions and the effects that they will have on our future food habits.

These are the aims of "L’Alveare che dice sì!", a startup that will cover 1000 km on board of a food truck, reaching six Italian cities (from 22nd September in Turin to 15th October in Bari), in order to share the Italy of farmers and local specialities.

Sambonet accompanies “Alveare on Tour” in this journey through the supply of from Sambonet to Kitchen cooking instruments. After the decontextualization project #TheStrangestPlaceFor, this initiative is part of the communication path started in 2016 that aims to conjugate tradition and innovation.